- Once an innovation is accepted by about 15% to 20% of the total population
it cannot be stopped.
- Diffusion is essentially a social process, involving social relationships among individuals in a system.
- Identify the opinion leaders in a community and
obtain their assistance in diffusing innovations to others in the system.
Everett M. Rogers. Diffusion of the Idea of Beyond War.
Principles of the Diffusion of Innovation