HP targets India, non-Western
markets with new technology
Business Journal
April 07, 2006
Hewlett-Packard Co. unveiled a number of
products Thursday it is working on aimed specifically at
expanding its market in India and other non-Western markets.
Technology that HP Labs India is working
on include a "gesture keyboard" with a stylus
and tablet component that makes it easier to enter characters
from two of India's national languages; pen-based solutions
for filling out forms that use devices with digital ink;
print-supplemented television broadcasts; multimedia education
centers with on-demand programming in learning institutions;
and secure paper documents that incorporate digital signatures
which can be printed on sensitive documents.
HP Labs India was established in Bangalore by Palo Alto-based
HP (NASDAQ:HPQ) four years ago to work on technologies unique
to the needs of India's society.
The technologies also address needs of
markets in China, Russia and Brazil, and are focused on
non-Western languages, their infrastructures and indigenous
customs.
One reason that HP is developing such technologies
is that its markets are growing faster overseas than domestically.
U.S. revenue grew less than 5 percent between 2003 and 2005.
It grew by more than 28 percent in non-US countries.
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