Traditional mass communication media
such as print (e.g. newspaper, direct mail) and audio-video
(e.g. television, radio) have been independent of each other.
There is some inherent limitation on every media. The audio-video
experience is fleeting and is not persistent. The reach of
the print media is comparatively small. In addition, both
media do not provide interactivity; a feature that is provided
by the Internet.
Our research work in this area is on technologies that bring
together the best attributes of various media and Internet
and broadcast networks. These technologies provide new directions
in distance education – formal as well as informal.
They also create an engaging media type that provides mass
entertainment through television and other personal computing
devices.
The core research areas in this field are: |
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