Business printing segment is driven by marketing communication
(brochures, direct mail, coupons etc.) and customer relationship
management (orders, invoices, complaints etc.). Marketing
communication is moving to the web due to lack of click
through analytics, personalization mechanisms and delays
involved in physical delivery of paper media. Despite the
advantages offered by print media, web is the most popular
media for information source.
Our research work in this area introduces affinity based
printing service, which allows enterprises to distribute
targeted, on-demand print content to end-users and obtain
analytics. This service enables enterprises to deliver print
marketing collaterals from web-portals that combine the
effectiveness of print media with the measurability, targetability
and personalized instant content delivery from the web.
Enterprises can also place contextual advertisements in
consumer generated print content.
The core research areas in this field are:
Printable version
back
top
