Traditional mass communication media such as print (e.g.
newspaper, direct mail) and audio-video (e.g. television,
radio) have been independent of each other. There is some
inherent limitation on every media. The audio-video experience
is fleeting and is not persistent. The reach of the print
media is comparatively small. In addition, both media do
not provide interactivity; a feature that is provided by
the Internet.
Our research work in this area is on technologies that
bring together the best attributes of various media and
Internet and broadcast networks. These technologies provide
new directions in distance education – formal as well
as informal. They also create an engaging media type that
provides mass entertainment through television and other
personal computing devices.
The core research areas in this field are:
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