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Personalization of the Web
 

Personalized information services promise to reduce information overload and provide targeted, relevant content and ads to users. Companies such as Google, Yahoo and Microsoft are racing to provide personalized home pages and search. As the Internet grows in size, push based information delivery that accounts for users likes and dislikes will become an important way of content consumption.

Our research focuses on exploring new mechanisms for user profiling to deliver personalized content and services in the Web 2.0 environment.

The core research areas in this field are:

  • Web 2.0
  • User Profiling
  • Text Clustering
  • Web Services
  • Machine learning
  • Document modeling and Data mining from unstructured data
  • Privacy engineering
  • Adaptive user interfaces
 

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Printable version This page was last updated on Aug 29, 2007
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