All that Twitters is not goldThought leaders in HP Labs publish insightful studies on social media.
Researchers in HP Labs have recently published thought-provoking studies on important trends related to Twitter, one of the most widely used social-media tools today.
Rise of the Twitter cyborg
HP Labs senior researcher
Mowbray observes that Twitter is meant to be a medium that people can use to express themselves, but automated machines threaten to flood the network with unwanted tweets.
Her paper offers recommendations for curtailing Twitter spam.
Tweets and retweets
HP Senior Fellow
Based on an analysis of 22 million tweets, and using a special algorithm, the team discovered that having a large number of followers on Twitter (being “popular”), does not necessarily mean that one is influential.
Rather, the most influential users somehow persuade their followers to re-tweet; that is, to forward information to others, thereby propagating it across the network.
Telling the future with tweets
HP Labs researcher
Yes, say Bernardo Huberman and Sitaram Asur of the Social Computing Lab.
In their paper, “Predicting the Future with Social Media,” Huberman and Asur describe how a simple model, which is built on how fast tweets are created, can outperform other market indicators.
The authors convey that social media “expresses a collective wisdom which, when properly tapped, can yield an extremely powerful and accurate indicator of future outcomes.”
Their method has implications not only for movies, but for product marketing, election outcomes, and more.