Bernardo A. Huberman is a Senior HP Fellow and director of the Mechanisms and Design Lab at HP Labs, which focuses on the creation of new technologies and services to make enterprises smarter and more productive. Huberman’s main research focus is on large distributed systems, the attention economy, and the creation of novel mechanisms for resource allocation within systems and organizations.

Much of Huberman's research has concentrated on the World Wide Web and social media, with an emphasis on their dynamics and use. This work helped uncover the nature of electronic markets, the detailed structure of the web, and laws governing the way people surf for information. One of the originators of the field of ecology of computation, Huberman is the author of the book “The Laws of the Web: Patterns in the Ecology of Information,” published by MIT Press.

Before joining HP, Huberman worked at Xerox PARC, where he did research on the physics of chaos, distributed information systems, and Internet characterization. At HP he has focused on the economics of attention, with emphasis in the creation of novel algorithms and easy-to-use interfaces that mitigate the attention deficit that a sea of data creates in most users. He is also actively designing new ways of managing cloud system offerings.

Huberman is a Fellow of the American Physical Society, a Fellow of the American Association for the Advancement of Science, former trustee of the Aspen Center for Physics and Fellow of the Japan Society for the Promotion of Science

He is the author of 250 refereed papers and holds 40 patents. Huberman received his Ph.D. in physics from the University of Pennsylvania and is currently a consulting professor in the Department of Applied Physics at Stanford University. He has been a visiting professor at the Niels Bohr Institute in Denmark, the University of Paris, and Insead, the European School of Business in Fontainebleau, France.


Author, The Laws of the Web: Patterns in the Ecology of Information (MIT Press, 2001)

Editor, Computation: the micro and the macro view (World Scientific Publishing, 1992

Editor, The Ecology of Computation, (North Holland Publishing, 1988)

250 refereed papers

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  • HP Senior Fellow

    HP Fellows are pioneers in their fields, setting the standards for technical excellence and driving the direction of research in their respective disciplines.
  • Fellow of the American Association for the Advancement of Science

    For seminal contributions to the study of complexity in distributed computational systems (2004)
  • Fellow of the American Physical Society

    For theoretical discoveries of novel phenomena in many condensed matter systems -ranging from superionic conductors to turbulent solids (1981)


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