Enterprises of all kinds increasingly use digital processes and digital documents to manage their work. In the process, they are creating vast stocks of digital files, which they need to store and then easily retrieve.
Industries like film and television – where the product itself is digital -- face even tougher challenges. Movie studios, for example, must create multiple digital versions of their films for a wide variety of markets (i.e., different geographies, edited for airplanes, with slots inserted for advertising) and for numerous types of delivery mechanisms (movie theatres, TV, the Web, mobile phones and more).
Surprisingly, most studios still do this by sending files around to boutique re-packagers via motorbike. Relying on many separate groups to repackage their content, they lack a centrally controlled system of electronic distribution for managing that work.
Media producers' challenges are likely to become more complex. Not only are delivery methods for media content becoming more diverse and sophisticated, but users' expectations about the speed and quality of media delivery continue to grow.