Business Optimization Lab


Goal

Develop the next generation of analytical technologies and solutions that will bring personalized experiences to individuals and unprecedented operational efficiencies to the enterprise.

Impact

  • enable enterprise services and business operations to be managed and optimized analytically, leading to leaps in operational efficiency
  • enrich the end-user experience for millions of users of HP’s devices through true personalization and dynamically tailored service and information delivery
  • create new products, services and solutions that enable the widespread application of our analytics expertise

Research

Our researchers bring together deep expertise in data mining and the decision sciences, operations research, algorithms, statistics, marketing science and economics. Research areas include:

  • flexible, sensitive, privacy-preserving and scalable algorithms for personalization and user profiling
  • scalable, adaptive modeling and optimization techniques applied to business areas ranging from resource management to risk management, marketing and pricing
  • auction technologies and data-driven technologies to optimally design and drive auction-based business processes

Projects

  • Workforce Optimization: Resource planning matching uncertain demand and supply
  • Gossamer: Analytics for strategic, operational and tactical decision problems in procurement
  • Design and Pricing of Post-Sales Services
  • Marketing Optimization: Predictive modeling of customer behavior and interactions
  • Chameleon: Analytics for personalization and user profile management
  • Tube: Scalable de-duplication for disk-to-disk backup
  • BookPrep: Web service for long-tail book publishing
  • Revenue Coverage Optimization: Finalist for INFORMS Edelman Award