Jump to content United States-English
HP.com Home Products and Services Support and Drivers Solutions How to Buy
» Contact HP

hp.com home


Valuating Privacy


printable version
» 

HP Labs

» Research
» News and events
» Technical reports
» About HP Labs
» Careers @ HP Labs
» People
» Worldwide sites
» Downloads
Content starts here


Bernardo A. Huberman, Eytan Adar and Leslie R. Fine

HP Laboratories
Palo Alto, CA 94304

Abstract

In spite of the widespread concerns expressed about the importance of privacy, individuals frequently give away or sell a myriad of personal data. How and why people decide to transition their information from the private to the public sphere is poorly understood. To address this puzzle, we conducted a reverse second-price auction to identify the monetary value of private information to individuals and how that value is set. Our results demonstrate that the more undesirable the trait with respect to the group, whether perceived or actual, impacts the price demanded to reveal private information.

 

Full paper: deviance.pdf

» Information Dynamics Lab

» Research areas
» Results
» People
 
Privacy statement Using this site means you accept its terms Feedback to HP Labs
© 2009 Hewlett-Packard Development Company, L.P.