Strong regularities in online peer production

Dennis M. Wilkinson
Social Computing Laboratory, HP Labs



Abstract

 
Online peer production systems have enabled people to coactively create, share, classify, and rate content on an unprecedented scale. This paper describes strong macroscopic regularities in how people contribute to peer production systems, and shows how these regularities arise from simple dynamical rules. First, it is demonstrated that the probability a person stops contributing varies inversely with the number of contributions he has made. This rule leads to a power law distribution for the number of contributions per person in which a small number of very active users make most of the contributions. The rule also implies that the power law exponent is proportional to the effort required to contribute, as justified by the data. Second, the level of activity per topic is shown to follow a lognormal distribution generated by a stochastic reinforcement mechanism. A small number of very popular topics thus accumulate the vast majority of contributions. These trends are demonstrated to hold across hundreds of millions of contributions to four disparate peer production systems of differing scope, interface style, and purpose.

Full citation:
Dennis M. Wilkinson. "Strong regularities in online peer production." In Proceedings of the 2008 ACM Conference on E-Commerce, Chicago, IL, July 2008.