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To appear at Computer Supported Collaborative Work Enterprise 3.0 Workshop (CSCW 2008, November 8-12, 2008, San Diego, CA, USA). ACM Press. |
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 Blogs, wikis, and forums can break down geographic distances, workgroup boundaries, and organizational hierarchy in an organization. While these tools significantly lower the barriers to producing content, employees may perceive there to be little incentive to invest their own time in providing this content for public consumption. We found that increasing visibility often motivated employees to participate and contribute content. Employees were motivated by the opportunity for attention, and the ways in which social media tools enabled or hindered this opportunity influenced the way it was used. In this paper, we describe the design and use of the internal social media platforms at Hewlett-Packard and examine the ways that employees used these tools. Specifically, we explore ways in which designing for increased visibility and providing opportunities for recognition improve the ways that social media platforms can be used in organizations.
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| Brzozowski, M. and Yardi, S. 2008. Revealing the long tail in office conversations. In CSCW 2008 Workshop on Enterprise 3.0. November 8-12, 2008, San Diego, CA, USA. |
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