Digital commercial print

Research opportunities and challenges

Digital Commercial Print describes the transformation from inflexible, manual mass production printing processes to flexible, customized, on-demand printing processes which are enabled by new digital technologies that enable lower cost, higher quality commercial printing.

Over the past decade, the commercial print industry has been consolidating and evolving from a manufacturing industry to a services industry. Print shops are demanding increased speed, lower cost and ease of customization for print runs, which digital commercial print technology has the potential to deliver. Yet today, only about 10% of commercial print pages are printed digitally.

Several key factors will influence the broader adoption of digital technologies:
  • Quality and cost-effectiveness of digital printing must be equal to, or better than, traditional printing.
  • There is a need for greater automation, improved error handing and reduced costs with respect to color printing.
  • Commercial printers and their customers are also looking for more flexible and less wasteful print solutions that offer increased business and consumer value.

» Commercial Print Engine Lab

Deliver innovations in printing processes and materials for dramatic improvements in speed, image quality, automation and cost per page of digital printing presses.

 

» Print Production Automation Lab

Drive the analog-to-digital transformation in commercial printing by automating digital print production and taking advantage of the unique capabilities of digital printing.

 

» HPL Israel: Printing Automation Lab

Provide technology and software applications to deliver digital printing solutions that are more reliable, provide higher print quality and offer a better level of automation.