http://www.hpl.hp.com/research/scl/papers/watercooler Visibility, attention, and recognition drive participation in internal corporate social media. watercooler blogs attention social media hp CSCW Blogs, wikis, and forums can break down geographic distances, workgroup boundaries, and organizational hierarchy in an organization. While these tools significantly lower the barriers to producing content, employees may perceive there to be little incentive to invest their own time in providing this content for public consumption. We found that increasing visibility often motivated employees to participate and contribute content. Employees were motivated by the opportunity for attention, and the ways in which social media tools enabled or hindered this opportunity influenced the way it was used. In this paper, we describe the design and use of the internal social media platforms at Hewlett-Packard and examine the ways that employees used these tools. Specifically, we explore ways in which designing for increased visibility and providing opportunities for recognition improve the ways that social media platforms can be used in organizations. To appear at CSCW 2008 Workshop on Enterprise 3.0. Michael J. Brzozowski and Sarita Yardi 2008-10-13 15:27:00 http://www.hpl.hp.com/research/scl/papers/blogging/ Participation in internal corporate blogs is both work-related and social, indicating a desire to connect with coworkers on multiple levels. blogs community temporal patterns hp CSCW Blogging at work has gained considerable interest in the knowledge management community. It is not clear, however, how much of work blogging is work-related versus social, or when work blogging takes place. In this poster, we present results from our examination of the temporal aspects of blogging within a large internal corporate blogging community. We compared our findings to similar analyses of employee email use and to college student Facebook use. We found that blog posting is temporally similar to email, while blog reading is more similar to Facebook messaging. Our results suggest that participation is both work-related and social, indicating a desire to connect to coworkers at multiple levels. To appear at CSCW 2008. Sarita Yardi, Scott Golder, and Michael J. Brzozowski 2008-10-13 15:15:00