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Negotiated Revealing of Trader Credentials in e- Marketplaces Mediated by Trusted and Privacy-aware Admittance Controllers
Casassa Mont, Marco; Yearworth, Mike
Keyword(s): negotiation; admittance; B2B; e-marketplace; trust; privacy; trust service; credentials
Abstract: The rise of e-marketplaces on the Internet is going to bring a broad new set of business opportunities to enterprises and customers at a fraction of the physical-world costs. However, to be really successful, these e-marketplaces must be open, trusted, fair and transparent. They must be able to convey on-line the same feeling of trust, security and privacy that traditional marketplaces do. This has implication on three critical aspects: the decisions to be made about membership of traders; their admissibility to negotiations; the controls over the negotiation processes. In this paper we discuss a novel method for automating the admittance to negotiation within marketplaces consistently with traders' privacy requirements.
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