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easyEverything: Variable Pricing in Internet Cafes

de Bruine, Annelies


Keyword(s): internet cafe; variable pricing; multiservice internet

Abstract: M3I is looking into variable pricing for multiservice internet. Work has been done by the 6 partners of M3I to design and trial systems that enable differential charging for multiple levels of service. Variable pricing is already being used in the internet cafes of the easyGroup: easyEverything stores. The price in the easyEverything stores fluctuates depending how busy the store is. Thirty-six (36) customers of the internet stores have been interviewed about their use of easyEverything and their attitude towards variable pricing. This report describes the results of these interviews.

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