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The Cost of Counterfeits
Nickel, Janice H.; Sang, Henry
Keyword(s): wine; counterfeiting; anti-counterfeiting
Abstract: Counterfeit goods are having a huge impact on world wide economic health. Accurate estimates on the international counterfeit market are difficult to come by, as counterfeiting is an inherently clandestine process. It is clear however that counterfeiting is reaching into all industries where a profit can be made. The wine industry depends on brand value to command a premium price, which constitutes a prime objective for counterfeiters. Counterfeit wines, not only of premium vintages but also of more modestly priced varieties, have been exposed. We discuss the potential losses to the wine industry, the lure of the premium wine market to counterfeiters, as well as possible actions the industry can take to deter counterfeits.
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