Pervasive Media: Delivering 'the right thing in the moment'
Stenton, Phil; Hull, Richard; Morgan, Jeff; Kindberg, Tim; Pollard, Stephen; Hunter, Andrew; Reid, Josephine; Hawkes, Rych; Wainwright, Nick
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Abstract: 21st Century lifestyles and business practices demand value delivery on the move and in many situations. An explosion in mobile services is being fuelled by the availability of powerful media-rich mobile devices and pervasive networking. Successful solutions in this high growth area will be those that can deliver 'the right thing in the moment'. That is, high value services will be those that are tuned to the user's situation and so deliver the best experience. Delivering the right thing in the moment changes the way content is consumed and the timing of its availability. It changes the use of space and time and so: the way the creative industries think about delivering content, the way advertisers think about just in time messaging and tracking; and the way information is accessed throughout an organization. This paper considers the implications for technology and application research. We describe the need for: an extensible and scaleable context framework with privacy, trust and security policies embedded; new modes of interface between the physical and the digital environment; and a programme that builds expertise amongst practitioners as the technology develops in its early stages.
Additional Publication Information: Submitted to 2008 NEM submit, St Malo, France, Oct 13, 2008
External Posting Date: October 6, 2008 [Fulltext]. Approved for External Publication
Internal Posting Date: October 6, 2008 [Fulltext]