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Color Match: An Imaging Based Mobile Cosmetics Advisory Service

Jain, Jhilmil; Bhatti, Nina; Baker, Harlyn; Chao, Hui; Dekhil, Mohamed; Harville, Mike; Lyons, Nic; Schettino, John; Susstrunk, Sabine

External - Copyright Consideration

Keyword(s): Imaging, color match, mobile, advisory service, cosmetics, design factors

Abstract: In this paper we describe an exploratory study of a mobile cosmetic advisory system that enables women to select appropriate colors of cosmetics. This system is intended for commercial use to address the problem of foundation color selection. Although women are primarily responsible for making most purchasing decisions in the US, we found very few studies to assess the adoption of retail related mobile services by women. Based on surveys, semi-structured interviews, and focus groups, we have identified a number of design factors that should be considered when designing mobile services for women consumers. The results of our study indicate that while usefulness is an important factor, other design aspects such as mobile vs. kiosk, installed vs. existing software, technical comfort vs. social comfort, social vs. individual, privacy and trust should also be accounted for. Publication Info: To be published and presented at MobileHCI - 10th International Conference on Human-Computer Interaction with Mobile Devices and Services, Amsterdam, the Netherlands, 2-9 September 2008

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