HP Labs Technical Reports

Differentiating Interface Agents: How Simple Can It Be?

Bradford, Janice S.; Nass, Clifford; Fogg, Brian J.


Keyword(s): agents, psychology of computer use, computers are social actors, social psychology design

Abstract: A laboratory experiment shows that users perceive graphical interface windows on the same screen as different agents when the windows differ in size, location, font characteristics, and layout. The fact that interface agents are so easily differentiated presents computer system designers with opportunities to easily create multiple agents.

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