Giordano Beretta, an HP Labs researcher since 1984, has been named a 2002 Fellow of the International Society for Optical Engineering (SPIE) for "achievements in the area of electronic imaging."
Beretta has worked to develop a common understanding of the Internet's impact on publishing and is a leader is in defining and developing the technical field of Internet imaging. He leads the Benchathlon Network, a multi-disciplinary collaboration to create a content-based image retrieval (CBIR) benchmark.
Within HP Labs, Beretta is currently a member of a team developing a custom publishing system, which is designed to make it possible to quickly, easily and cheaply create booklets, slides, Web sites, videos and other materials customized for a specific individual, group, event or purpose.
Previously, he developed software and firmware for a color facsimile machine and a digital sender, contributing inventions that significantly increased image quality and reduced transmission time. He also developed ISO 9000 color metrology for process control in ink jet pen manufacturing.
Beretta has a longtime involvement with major conferences on color and Internet imaging. Last year, he was a sponsor of the 9th Congress of the International Colour Association, (AIC) the premier gathering of color organizations from around the world. In 2000, he co-chaired Electronic Imaging (EI) with John McCann.
He also teaches short courses, earning the following distinctions from the Society for Imaging Science and Technology: Service Award in 1998 and a Senior Membership in 2000 and a Fellowship in 2001.
His skills as a speculative designer have resulted in a number of patents and articles in such topics as numerical mathematics, human-computer interaction, computational geometry, design automation tools, color science and image communication and encoding.