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April 2004

Capitalizing on the digital entertainment revolution

Presentation by Shane Robison, HP Executive Vice President and Chief Strategy and Technology Officer, to the National Association of Broadcasters


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Shane Robison

In his keynote speech, Robison talked about how HP is uniquely positioned among IT companies to build a digital media platform for the future of the entertainment industry.

He announced partnerships with such entertainment powerhouses as DreamWorks and Warner Brothers, and discussed work with Starbucks and Hear Music to enable coffee drinkers to create custom-mixed CDs in the store.

"We're leveraging our full portfolio of products, technologies and services to help you capitalize on the digital revolution," Robison told broadcasters. "HP is focused on driving this today."

Read the full speech


Related links

» HP Labs goes Hollywood
» HP and DreamWorks Give Innovation a Starring Role in “Shrek 2” (press release)

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