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Promoting contribution in peer-to-peer communities

Mowbray, Miranda

HPL-2007-123

Keyword(s): peer-to-peer; online communities; user contribution

Abstract: This paper gives practical tips for administrators interested in promoting contribution within P2P communities used in the workplace. - Users contribute to P2P communities both to maximize their own personal utility, and for social/cultural reasons. Administrators should consider both types of factor when designing their communities to encourage contribution. I will describe some ways to enhance these two types of motivation. - Administrators should identify the needs and motivations of their prolific contributors and make it a priority to support them. - The easier it is for users to contribute, the more contribution there will be. I will describe some ways to make contribution easier for users. This paper is based on research with Matei Ripeanu (UBC, Canada), Nazareno Andrade and Aliandro Lima (UFCG, Brazil) on contribution in P2P communities that use BitTorrent software. Publication Info: Online Information 2007, Dec. 4-6 2007, London U.K.

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