Mobile In-Store Personalized Services
Li, Jun; Ari, Ismail; Jain, Jhilmil; Karp, Alan H.; Dekhil, Mohamed;
Keyword(s): mobile shopping assistant, cross-organizational service. personalized service, event-based service delivery. authorization-based access control
Abstract: The Mobile Shopping Assistant (MSA) is a mobile application platform to deliver real-time, in-store, and personalized services, such as personalized product offerings and in-store customer advisory support, to improve the shopping experiences of in- store customers. The service delivery network that powers the MSA involves retail stores and their business partners such as manufacturers. This paper presents the core technologies that we developed in this cross-organizational service network to support the MSA and its personalized services, with focus on service delivery, customer behavior understanding and information sharing. Real-time, asynchronous, event- based service delivery allows customers, stores and manufacturers to deliver and consume the services in a loosely coupled manner. Service response tracking enables the stores to construct a comprehensive view of a customer's in-store shopping behavior. Finally, the cross-organizational authorization-based access control mechanism effectively enforces information sharing between the stores and their partners.
External Posting Date: March 6, 2009 [Fulltext]. Approved for External Publication
Internal Posting Date: March 6, 2009 [Fulltext]